tag:blogger.com,1999:blog-37844247583931018162023-11-16T08:11:53.478+02:00Marketing și comunicareEducaţie. Idei. Inspiraţie.Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.comBlogger30125tag:blogger.com,1999:blog-3784424758393101816.post-71226473275733347452014-10-01T21:24:00.001+03:002014-10-28T13:20:12.737+02:00Fără valoare (neprețuit)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGOEurSpe8GSiNBFvuJaWS020y_XaP-OyCnmeDoziwWNFWSLR8I6y1wqNPl7OUfXO6-DhTYCsIUbAJWsSHRjv2RLsH9Mhau96Y39U4Vo6COolXK1hcNfX_nBZ4axBq4s5mHtTQWXZx6AU1/s1600/Worthless.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGOEurSpe8GSiNBFvuJaWS020y_XaP-OyCnmeDoziwWNFWSLR8I6y1wqNPl7OUfXO6-DhTYCsIUbAJWsSHRjv2RLsH9Mhau96Y39U4Vo6COolXK1hcNfX_nBZ4axBq4s5mHtTQWXZx6AU1/s1600/Worthless.jpg" height="190" width="200" /></a></div>
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O observație interesantă a lui Seth Godin în "<a href="http://sethgodin.typepad.com/seths_blog/2014/09/worthless-priceless.html">Worthless (priceless)</a>". Poate fi o idee interesantă de discutat în clasă atunci când este vorba despre valoarea unui produs. Ce exemple de produse neprețuite transformate în produse fără valoare puteți da? Sau produse fără valoare transformate în ceva neprețuit?Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-64360540822387016772014-09-28T21:09:00.005+03:002014-12-15T17:56:29.543+02:00Ce este un logo?<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-TJLHgb98UBJNVmREbA_H4gmLxYDf8fvYxM9hrQCM-F8O5Fbrb9D4upUEfCe7XybrFkRy9eIDzBROnrpVSNPRgZiVxzlX5gGi9pReb9nhZuODhB3gZrEagubb4tK0v8IPJdCDlvLseE6B/s1600/desc%C4%83rcare.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-TJLHgb98UBJNVmREbA_H4gmLxYDf8fvYxM9hrQCM-F8O5Fbrb9D4upUEfCe7XybrFkRy9eIDzBROnrpVSNPRgZiVxzlX5gGi9pReb9nhZuODhB3gZrEagubb4tK0v8IPJdCDlvLseE6B/s1600/desc%C4%83rcare.jpg" height="200" width="200" /></a></div>
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;"><br /></span>
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">Un <b>logo</b>
este un simbol sau un semn grafic distinctiv folosit pentru identificarea unei
companii sau a unui produs. Cuvântul este o abreviere a logotipului (în limba
greacă <i>logos</i> = cuvânt și <i>typos </i>= imprimat). El poate fi doar un simbol grafic
sau poate conține și numele companiei. <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;">Primul logo utilizat ca marcă înregistrată a fost
triunghiul roșu Bass în 1876.</span></div>
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyHXaDy0ITQ4oTru5kAVWdWTu5v_rPHbj0Zy83Kv0GoYr2bqxWXuPenvi4roJBoCZEi1lNtwJs9AYuwjAioX8FYRqGV1ej8iMEtV98OmEklU6aCY90eHDhGU1oz9xFsaarpEs45ogHLzBO/s1600/Bass_logo.svg.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyHXaDy0ITQ4oTru5kAVWdWTu5v_rPHbj0Zy83Kv0GoYr2bqxWXuPenvi4roJBoCZEi1lNtwJs9AYuwjAioX8FYRqGV1ej8iMEtV98OmEklU6aCY90eHDhGU1oz9xFsaarpEs45ogHLzBO/s1600/Bass_logo.svg.png" height="200" width="165" /></a></div>
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 150%;">Numeroase
invenții și tehnici au contribuit la ceea ce este astăzi un logo:</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 150%;">
monedele, sigiliile cilindrice, stemele, filigranul, mărcile pentru metalele
prețioase și dezvoltarea tiparului.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Logo-ul oferă identitate unei afaceri, o
promovează și atrage potențialii consumatori.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">Pentru a fi
eficient, logo-ul trebuie să aibă un design unic, prin utilizarea de litere, culori
și elemente grafice care să asigure recunoașterea lui, indiferent de alfabetul
utilizat (ex. logo-ul Coca-Cola este recunoscut datorită culorii și a “</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">panglicii</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">” sub formă de val).<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Un <span style="color: windowtext; text-decoration: none; text-underline: none;">logo</span> nu trebuie să fie complicat sau
greu de înțeles, el trebuie să fie simplu și să poată fi asociat ușor cu produsul/serviciul
pe care-l promovează. Este foarte important ca un logo să fie original, să nu
se utilizeze un concept folosit deja de o altă entitate.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Culoarea este un element-cheie pentru un
logo, alegerea culorii logo-ului unei firme sau al unui produs fiind o decizie
importantă pentru implicațiile sale pe termen lung și rolul său în diferențierea
de logo-urile concurenței. În alegerea culorii trebuie să se țină seama și de
conotațiile sau asocierile pe care aceasta ar putea să le determine, acestea
nefiind identice în toate grupurile sociale și culturale. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Încă din 1898 au început să fie folosite
<i>logo-urile dinamice</i>. Producătorul
francez de anvelope Michelin a introdus Michelin Man, prezentat în mai multe contexte
diferite, mâncând, bând sau practicând jocuri sportive. Până la începutul
secolului 21, marile corporații, cum ar fi MTV, Google sau Saks Fifth Avenue au
adoptat logo-uri dinamice, care se schimbă de-a lungul timpului de la o setare
la alta. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Este important ca logo-ul să fie
protejat prin dreptul de autor, prin intermediul diferitelor organizații de
proprietate intelectuală la nivel mondial.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Design-ul de logo este un sector important
al design-ului grafic, al cărui rezultat este unul dintre cele mai greu de
perfecționat. Aceasta, deoarece logo-ul reprezintă identitatea unei afaceri și are
rolul să stimuleze recunoașterea imediată a firmei/produsului, este
contraproductiv ca el să fie restructurat frecvent.<o:p></o:p></span></div>
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<span style="background-color: white; color: #252525; font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 150%;">Proiectarea
un logo bun necesită implicare din partea echipei de marketing a companiei sau
a unei firme specializate. Este nevoie de o idee clară despre conceptul și
valorile brandului, precum și de înțelegerea nevoilor grupului țintă. </span><span style="background-color: #f9f9f9; color: #252525; font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Pentru a evita riscul promovării unui
logo ineficient, este indicată utilizarea serviciilor unei firme specializate pentru
realizarea logo-ului firmei. <o:p></o:p></span></div>
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</h5>
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Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-27602238048185801102014-07-24T14:51:00.001+03:002014-11-12T20:32:25.704+02:00Mijloace publicitare utilizate în firma de exercițiu - broșura<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Broşura este un material tipărit </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">(</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">8-50 de pagini</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">)</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> care prezintă detaliat produsele</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">/</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> serviciile firmei de exerciţiu. Se foloseşte cu prilejul prezentărilor firmei
</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">(de exemplu, la inaugurarea firmelor
de exerci</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ţ</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">iu)</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">,
la târgurile locale, regionale sau internaţionale sau în cadrul unor campanii
promoţionale. Broşurile pot fi realizate cu ajutorul aplicaţiei Publisher.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Costul de realizare al unei broşuri este
mai mare decât în cazul pliantelor sau fluturaşilor dar aceasta conţine
informaţii mai ample.</span><br />
<a name='more'></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> <o:p></o:p></span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Reguli
de respectat pentru realizarea broşurilor:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Textul trebuie să fie elocvent şi
concis<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Evitaţi excesul de metafore şi
adjective calificative<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Utilizaţi fonturi şi mărimi de text
adecvate mesajului<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Trebuie să afişaţi toate datele de
contact ale firmei de exerciţiu </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">(adresă,
persoană de contact, num</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ă</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">r de telefon, număr de fax, adresa de e-mail, pagină
web)</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">,
logo-ul, sloganul şi orice alte elemente care reprezintă firma<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Grafica trebuie să fie atractivă<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Utilizaţi imagini sugestive, folosind
culori adecvate publicului ţintă<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Pe prima pagină se recomandă o imagine
principală care să redea mesajul broşurii, de exemplu o persoană care
reprezintă publicul ţintă. Imaginile care reprezintă persoane reale sunt mai
eficiente decât cele abstracte<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Prima pagină interioară trebuie să
conţină sumarul broşurii, pentru a atrage atenţia şi interesul cititorilor <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Fiecare pagină din broşură trebuie să
conţină apeluri la acţiune </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">(</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">„call-to-action”).
Potenţialii clienţi sunt îndemnaţi să acceseze o adresă web, să cumpere un
produs, să ia parte la o lansare a unui produs nou, etc.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Broşura trebuie să conţină o listă de
preţuri<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Se poate folosi hârtie simplă,
lucioasă sau carton texturat. Dacă se utilizează hârtie simplă, se recomandă
plastifierea acesteia<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Formatele cel mai des întâlnite pentru
broşuri sunt A4 închis (A3 deschis) şi A5 închis (A4 deschis)</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Gramajul broşurii începe de la 160 g. <o:p></o:p></span></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-39840769687426217412014-07-20T18:00:00.001+03:002015-02-04T19:19:04.348+02:00Mijloace publicitare utilizate în cadrul firmei de exercițiu - fluturașul (flyer-ul)<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">Flutura</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ş</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">ii sunt modalitatea cea mai bun</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ă
de a face reclamă unei firme nou înfiinţate. Un fluturaş bine conceput este un
element esențial al oricărei campanii publicitare tipărite.<o:p></o:p></span></div>
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<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Ei pot fi redactaţi de mână, la calculator
sau tipăriţi. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Dacă fluturaşul este realizat manual,
există mai multe variante</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">:</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">
caligrafie foarte îngrijită, utilizarea unui şablon sau litere şi imagini
autocolante. </span><br />
<a name='more'></a><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Textul trebuie să fie scris cu litere suficient de mari ca să
poată fi uşor de citit şi se recomandă încadrarea textului cu un chenar </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">(</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">eventual, pot fi utilizate coli cu
chenarul gata desenat</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">).</span><span class="apple-converted-space" style="line-height: 150%; text-align: justify;"><span lang="EN-US"> </span></span><span lang="EN-US" style="line-height: 150%; text-align: justify;">După realizarea fluturaşului, acesta este multiplicat în numărul de
exemplare necesar. Este o metodă recomandată în firma de exrciţiu dacă există
elevi talentaţi la desen sau caligrafie.</span><br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<o:p></o:p></div>
<u1:p></u1:p>
<br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span lang="EN-US">Cea mai bună metodă este
realizarea fluturaşilor pe calculator. În acest fel pot fi realizaţi rapid şi
ieftin un număr relativ mare de fluturaşi.<span class="apple-converted-space"> </span>Există
multe programe care pot fi utilizate pentru acest scop, de exemplu Photoshop,
Paint, Publisher.</span><o:p></o:p></div>
<u1:p></u1:p>
<br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span lang="EN-US">Dacă se utilizează
elemente grafice mai complicate, rezultate bune se obţin de la tipografie.</span><o:p></o:p></div>
<u1:p></u1:p>
<br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<b><span lang="EN-US">Reguli de respectat
pentru realizarea fluturaşilor:</span></b><o:p></o:p></div>
<u1:p></u1:p>
<br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span lang="EN-US">- Asigurați-vă că
informațiile prezentate sunt ușor de citit şi de înţeles, chiar dacă este vorba
despre un fluturaș care caută să fie creativ și unic. Scopul materialului este
de a comunica informații în mod clar pentru publicul ales. Utilizaţi cel mult
două tipuri de litere, care să permită citirea cu uşurinţă a textului. Puteţi
folosi, în schimb, caractere de mărimi diferite, subliniate, îngroşate sau
cursive, dar nu în exces;</span><o:p></o:p></div>
<u1:p></u1:p>
<br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span lang="EN-US">- Denumirea firmei şi
datele de contact trebuie să fie la loc vizibil;</span><o:p></o:p></div>
<u1:p></u1:p>
<br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span lang="EN-US">- Textul trebuie să fie
cât mai concis, arătând exact care este oferta şi cât costă produsul sau
serviciul oferit;</span><o:p></o:p></div>
<u1:p></u1:p>
<br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span lang="EN-US">- Precizaţi foarte clar
care sunt avantajele obţinute de client prin utilizarea produsului/</span>serviciului oferit;<o:p></o:p></div>
<u1:p></u1:p>
<br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span lang="EN-US">-</span><span class="apple-converted-space"> </span>Nu faceţi promisiuni pe care nu le puteţi respecta, reclama
falsă este nu numai lipsită de etică, este chiar ilegală;<o:p></o:p></div>
<u1:p></u1:p>
<br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span lang="EN-US">- Inseraţi o imagine
(desen sau fotografie), de preferat reprezentând o persoană care foloseşte
produsul. Dacă este posibil, se utilizează o fotografie mai degrabă decât un
desen. Indiferent de tipul de imagine, ea trbuie să fie foarte bine realizată.
Atenţie la utilizarea imaginilor protejate de legea drepturilor intelectuale.
Dacă nu se găseşte nici un elev talentat la desen sau la realizarea de
fotografii, pot fi utilizate desene sau simboluri din diverse colecţii aflate
la dispoziţia tuturor utilizatorilor (de exemplu, Clip art);</span><o:p></o:p></div>
<u1:p></u1:p>
<br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
- Nu uitaţi de „call-to-action”<span class="apple-converted-space"> </span><span lang="EN-US">(chemarea la ac</span>ţ<span lang="EN-US">iune a clientului). Cel mai utilizat îndemn este<span class="apple-converted-space"> </span><i>“Comand</i></span><i>aţi</i><span class="apple-converted-space"><i><span lang="EN-US"> </span></i></span><i><span lang="EN-US">acum”</span></i><span lang="EN-US">, însoţit de eventuale
reduceri de preţ sau alte stimulente.</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> </span></div>
</div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">Distribuirea fluturaşilor:</span></b><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Fluturaşii se distribuie în orice loc în
care s-ar putea afla clienţii potenţiali ai F.E.</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">: <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">- la t</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ârgurile
firmelor de exerciţiu</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">;</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- la şcolile la care există firme de
exerciţiu, direct pentru şcolile din aceeaşi localitate sau prin poştă pentru
alte localităţi</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">;</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">- la târgurile educaţionale la care
participă şcoala în care firma de exerciţiu îşi desfăşoară activitatea.</span><br />
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-30312733498749973692014-06-24T21:35:00.000+03:002014-11-19T21:32:13.563+02:00Structura pieţei băuturilor răcoritoare<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Obiectivele activităţii</span></b><b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">:<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Analiza structurii unei piețe <i><o:p></o:p></i></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Analiza efectului marilor corprații asupra consumatorilor
și a societății<i><o:p></o:p></i></span></div>
<div class="MsoListParagraphCxSpLast" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Utilizarea Internetului pentru efectuarea unei cercetări
directe.<i><o:p></o:p></i></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Timp
de lucru: </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">2-3 zile<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Evaluare:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">
- completarea fișei de lucru și participarea la discuții <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Desfășurarea
activității<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Elevii sunt solicitați să numească
diferite companii producătoare de băuturi răcoritoare. Pe o coală de flip-chart
se realizează o listă a acestor companii. Foarte probabil o să constatați că
elevii cred că unele branduri de băuturi răcoritoare aparțin unor firme
diferite, când de fapt sunt mărci diferite ale aceleiași companii. Profesorul
anu</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">nţă</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">
elevii că vor investiga piaţa de băuturi răcoritoare din România. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Profesorul distribuie elevilor fişele de
lucru. Elevii vor lucra în perechi.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Elevii completează fişele de lucru, utilizând
Internetul ca sursă de documentare.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Dezbateţi în clasă rezultatele
cercetărilor întreprinse de elevi. Comparaţi lista realizată la punctul 1 cu rezultatele
cercetărilor. <i><o:p></o:p></i></span></div>
<br />
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> <b>Fişa de lucru</b> poate cuprinde următoarele întrebări:</span></div>
<div style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt; line-height: normal;">
</span><!--[endif]-->Ce cantitate de băuturi
răcoritoare s-a consumat pe piaţa românească la nivelul anului trecut? Care a
fost media consumului/locuitor?<o:p></o:p></div>
<div style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt; line-height: normal;">
</span><!--[endif]-->Ce procent au
reprezentat băuturile răcoritoare în totalul băuturilor nealcoolice vândute în
România anul trecut?<o:p></o:p></div>
<div style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]-->3.<span style="font-size: 7pt; line-height: normal;">
</span><!--[endif]-->Care a fost valoarea
băuturilor răcoritoare vândute în România anul trecut?<o:p></o:p></div>
<div style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]-->4.<span style="font-size: 7pt; line-height: normal;">
</span><!--[endif]-->Care au fost primele
trei companii <span lang="EN-US">(</span>cu cele mai mari cote de piaţă)? Care
a fost cota de piaţă pentru fiecare din cele trei companii?<o:p></o:p></div>
<div style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]-->5.<span style="font-size: 7pt; line-height: normal;">
</span><!--[endif]-->Care au fost primele
trei mărci de băuturi racoritoare? Ce cote de piaţă au deţinut fiecare?<o:p></o:p></div>
<div style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]-->6.<span style="font-size: 7pt; line-height: normal;">
</span><!--[endif]-->Inregistraţi alte date
referitoare la primele 5 companii producătoare de băuturi răcoritoare, date
care vă ajută să întelegeţi mai bine structura acestei pieţe.<o:p></o:p></div>
<div style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]-->7.<span style="font-size: 7pt; line-height: normal;">
</span><!--[endif]-->Identificaţi alte
produse, în afară de băuturi răcoritoare, din portofoliul de produse al
primelor două companii.<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; text-align: justify;">
</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com15tag:blogger.com,1999:blog-3784424758393101816.post-53055303915582006842014-06-18T22:32:00.001+03:002014-06-18T22:32:10.937+03:00Analiza SWOT – studiu de caz<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-justify: inter-ideograph;">
<i><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Elevii sunt solicitați
să realizeze analiza SWOT pentru Beiersdorf, o companie fondată în Hamburg. Aceasta
înseamnă identificarea punctelor tari și a punctelor slabe ale companiei
producătoare de produse destinate întreținerii personale, precum și a
oportunităților și amenințărilor mediului. După acest exercițiu, elevii vor
avea o idee mai clară despre strategiile de marketing care definesc o companie și
despre modul în care factorii de mediu au influență asupra acesteia.<o:p></o:p></span></i></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-justify: inter-ideograph;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Trecut: </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Acum 130 de ani, fondatorul companiei, Paul C. Beiersdos și cei 8
angajați ai săi din laboratorul din Hamburg preluau comenzi de la medici și
farmacii din întreaga lume. In 1890, farmacistul Dr. Oscar Troplowitz a cumpărat
laboratorul de la Beiersdorf și a început o dezvoltare internațională a afacerii.
Până în 1914, el a realizat legături de afaceri în 34 de țări și a format 2
filiale.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Datorită mărcilor puternice,
cum ar fi Nivea și Labelllo, Beiersdorf a devenit o firmă cu anvergură
mondială, între anii 1920 și 1930. La sfârșitul anilor 90’, 70% dintre vânzările
companiei erau realizate în afara Germaniei. Astăzi, mai mult de 50% din
vânzări sunt în afara Europei.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Prezent:</span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> Beiersdorf este o firmă de îngrijire a pielii, cu anvergură mondială,
cu peste 150 de afiliați si peste 16.500 de angajați in intreaga lume. Succesul
internațional este fondat pe baza mărcilor puternice în domeniul îngrijirii
pielii. NIVEA este marca cea mai puternică, Eucerine este o amrcă de produse
dermocosmetice și La Prairie activează în segmentul premium al îngrijirii
pielii. Astăzi, la 100 de ani de la creare, NIVEA este una dintre cele mai
importante mărci de întreținere a pielii din lume și este prezentă în peste 200
de țări. Beiersdorf obține, în fiecare an, aproximativ 70 de patente de inovație
în domeniul îngrijirii pielii. NIVEA este lider de piață în 47 de țări.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Viitor:</span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> Europa este principala piață pentru Beiersdorf, acolo aflându-se
58 de locații ale companiei. In același timp, compania își face simțită
prezența pe piețele în creștere din întreaga lume, în particular Brazilia,
China și Rusia. Creând Centre de Dezvoltare Regională, cum ar fi cele deschise
în China și Mexic, Beiersdorf poate să cerceteze nevoile clienților în legătură
cu aceste mărci.<o:p></o:p></span></div>
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<span style="color: #282828; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-style: italic; mso-fareast-font-family: "Times New Roman";">Beierdorf</span><span lang="EN-US" style="color: #282828; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US; mso-bidi-font-style: italic; mso-fareast-font-family: "Times New Roman";">: “</span><span style="color: #282828; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-style: italic; mso-fareast-font-family: "Times New Roman";">De 130 de ani ne-am dedicat înțelegerii nevoilor fiecărui consumator și
ne considerăm inventatorii îngrijirii moderne a pielii. Studiile noastre,
inovarea produselor și mărcile puternice sunt cauzele succesului nostru. Noi
vrem să fim cea mai mare companie de acest gen din lume”.<o:p></o:p></span></div>
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<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Notă</span></i><i><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">:
Informa</span></i><i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ț</span></i><i><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">iile
sunt preluate de pe </span></i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><a href="http://www.beiersdorf.com/">www.beiersdorf.com</a>
și vor fi utilizate doar pentru scopuri didactice.</span></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-42597117670578962182014-06-14T21:02:00.002+03:002014-06-14T21:02:46.663+03:00Cercetare instrumentală de marketing - evaluarea chestionarului<div class="MsoNormal" style="background: white; line-height: 16.7pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<i><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Următorul chestionar este
destinat unei cercetări de marketing pentru o companie de telefonie. Elevii
sunt solicitați să aplice chestionarul câtorva colegi, să identifice
eventualele probleme și să sugereze modalități de îmbunătățire a
chestionarului.<o:p></o:p></span></i></div>
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<b><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">CHESTIONAR<o:p></o:p></span></b></div>
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<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Vă mulțumim că participați la această cercetare de marketing pentru
compania noastră.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Care este compania de telefonie la
care vă gândiți în primul rând?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Enumerați alte companii de
telefonie pe care le cunoașteți.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Utilizați des telefonul?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Apreciați costurile telefoniei
mobile prea mari?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">De ce credeți că ..... este cea mai
bună companie de telefonie? <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Vă amintiți dacă ați văzut vreo
reclamă pentru compania noastră în ultima lună?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.7pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l2 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">7.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Ce a fost neobișnuit la această reclamă?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">8.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Care este produsul oferit de
compania noastră pe care îl preferați?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">9.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Care au fost așteptările dvs. privind
compania noastră înainte de a deveni clientul nostru?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">10.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Pe o scară de la 1 la 7, cât de
satisfăcut sunteți de</span><span lang="EN-US" style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">:</span><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 16.7pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">raportul foarte bun calitate-pre</span><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">ț pe care îl oferim<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">eficiența și rapiditatea
serviciului pe care îl oferim.<o:p></o:p></span></div>
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<b><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">ÎNTREBĂRI PENTRU ELEVI<o:p></o:p></span></b></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Ce nelămuriri ai privind chestionarul
de mai sus?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Ce sugestii ai pentru îmbunătățirea
lui?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Cât de valoroase ar fi rezultatele
cercetării dacă ar fi utilizat acest chestionar?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="background: white; line-height: 16.7pt; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo3; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; padding: 0in;">Cât de importantă este testarea
chestionarului înainte de utilizarea lui într-o cercetare de marketing?<o:p></o:p></span></div>
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Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-1706812623067654382014-06-06T21:23:00.002+03:002014-11-20T17:46:52.050+02:00Este necesară utilizarea intermediarilor comerciali?<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<i><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">O idee relativ răspândită în rândul producătorilor este renunțarea la intermediari. Îndepărtarea
intermediarilor din canalul de distribuție va permite producătorului să obțină
un profit mai mare pe unitatea de produs, dar va fi profitul global mai mare? Această
activitate solicită elevilor să ajute producătorul să decidă dacă ar trebui sau nu
să utilizeze un intermediar de distribuție.<o:p></o:p></span></i></div>
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<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">Olive Olives este o firmă
producătoare de măsline de diferite tipuri. Fabrica lor este situată în Sydney
și produsele lor se vând cu amănuntul în supermarket-uri, magazine de fructe și
legume, precum și de delicatese din Australia. În mod tradițional, au folosit
un angrosist. În medie, ei vând un borcan de măsline către comerțul cu ridicata
pentru un dolar, care-l revinde la un comerciant cu amănuntul pentru 1,50
dolari. În medie, firma vinde un milion de borcane de măsline în fiecare an, dar
acum a luat în considerare eliminarea intermediarului și comercializarea
produselor direct către comercianții cu amănuntul (generând astfel aproximativ
500.000 dolari venituri suplimentare).<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">Unul dintre manageri a
identificat următorii pași de urmat:<o:p></o:p></span></div>
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<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">• Organizarea transportului
produsului la comercianții cu amănuntul,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">• Constituirea unei echipe
de comandă/facturare, care să se ocupe de comenzile de la comercianții cu amănuntul<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">• Constituirea unei echipe
de vânzări (pentru a mențineclienții existenți și a identifica clienți noi)<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">• Stabilirea unei zone de
depozitare pentru constituirea stocurilor (așa cum procedează comercianții cu
ridicata)<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">• Măsuri pentru a rezista
la reducerea fluxului de numerar pe termen scurt (încasarea facturilor de la
comercianții cu amănuntul va dura mai mult, în comparație cu încasrea de la
comerțul cu ridicata)<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">• Măsuri pentru a face față comenzilor în cantități mai mici
(spre deosebire livrarea în partizi mari către comerțul cu ridicata).<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">ÎNTREBĂRI<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">1. Care sunt principalele
avantaje ale folosirii unui angrosist?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">2. Care sunt principalele
avantaje ale vânzării directe către comercianții cu amănuntul?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">3. Ați recomanda ca producătorul
de măsline să vândă direct unui detailist? De ce/de ce nu?<o:p></o:p></span></div>
4. Ce tip de producători
ar beneficia cel mai mult din vânzarea direct către vânzătorii cu amănuntul?Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com3tag:blogger.com,1999:blog-3784424758393101816.post-71806911176287598332014-05-08T22:13:00.001+03:002014-11-12T20:28:48.225+02:00Diagrama BCG - studiu de caz<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Elevii sunt solicitați să încadreze produsele din portofoliul
unei companii în cele patru cadrane<i> </i>ale
diagramei BCG. Ei trebuie să decidă cum va aloca conducerea companiei 20
milioane euro pentru unitățile strategice de afaceri, utilizând ca ghid
matricea BCG.</span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiySLpTur5kpI2PwEszsGvak72suXHQ1WIarFbEBLoZ-_p2lTPx9yqU7nHsel6acmRaPZ3VozUQcxgLo6W5VckizVjWv0UXr4iqlDJCKID_durnQzokuUxZYIz3fnc4mJqO29QqRcg1lyYG/s1600/BCG_Matrix.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiySLpTur5kpI2PwEszsGvak72suXHQ1WIarFbEBLoZ-_p2lTPx9yqU7nHsel6acmRaPZ3VozUQcxgLo6W5VckizVjWv0UXr4iqlDJCKID_durnQzokuUxZYIz3fnc4mJqO29QqRcg1lyYG/s1600/BCG_Matrix.png" height="311" width="400" /></a></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"></span><br />
<a name='more'></a><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><br /></span></div>
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<b><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">STUDIU DE CAZ<o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">ABC Grup este o companie ipotetică, creată cu mai puțin de 20
de ani în urmă. Compania are ca obiective dezvoltarea rapidă și acapararea
cotei de piață dominante pe toate piețele pe care activează. ABC Grup are 4
unități strategice de afaceri</span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Un lan</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">ț</span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> de restaurante fast food <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Un fabricant de dispozitive electronice
<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">O firmă de consultanță de marketing <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">O firmă de transport rutier.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; text-align: justify;">
<span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Este timpul planificării strategice la ABC Grup și fiecare
manager trebuie să justifice necesarul lor de resurse în fața conducerii
companiei. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; text-align: justify;">
<i><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Extras din
minuta întâlnirii directorilor cu conducerea companiei:<o:p></o:p></span></i></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Directorul lanțului de restaurante
fast-food</span></b><b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">“Divizia de fast-food este singura
care realizează profit real – 50 milioane euro anul trecut. Este evident că
avem nevoie </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">să reinvestim în
această afacere. Trebuie să ne extindem și să creștem profitul. Ca de obicei, trebuie
să facem față provocărilor venite de la competitorii noi, așa că avem neapărată
nevoie de investiții noi</span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">”.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">Directorul fabricii de dispozitive electronice:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">“Foarte bine, dar voi aveți potential
limitat de creștere. OK, noi nu facem atât de mulți bani la momentul actual,
dar această piață este prea mare pentru a nu o <u>urmări </u>în mod corespunzător.
Deci avem nevoie de 20 milioane euro pentru a ajunge din urmă liderii pieței,
care au avut un start bun. În acest fel vom avea profituri foarte mari în
viitor”..<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Directorul firmei de consultanță în
marketing</span></b><b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">“Voi sunteți prea departe de liderul
pieței. Nu v</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">ă</span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">d sensul să se
risipească banii pe ceva ce va sfârși pe o poziție slabă cu siguranță. Asta în
timp ce afacerea noastră de consultanță în domeniul brandingului se dezvoltă
bine. Noi oferim consultanță în întreaga lume și suntem considerați unul dintre
liderii de piață cu practicile noastre inovatoare. Sigur, avem cheltuieli mari
cu infrastructura, dar afacerea noastră va fi în viitor o min</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">ă</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> <span lang="EN-US">de aur. Vom produce
mai mult decât lanțul de restaurant fast-food în următorii cinci ani”.</span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> </span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">Directorul firmei de transport:</span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">“Noi suntem pe o piață dură, destul de plată în acest moment.
Știu că producem doar câteva milioane de dolari pe an, ceea ce este puțin față
de voi. Dar este o piață mare și vom putea folosi investiția ca să ne îmbunătățim
poziția pe piață”.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; text-align: justify;">
<b><span style="border: 1pt none windowtext; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; padding: 0in;">ÎNTREBĂRI</span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Cum clasificați afacerile din portofoliul
corporației utilizând matricea BCG?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Cum ați aloca cei 20 milioane euro către aceste
afaceri?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Cât de utilă considerați matricea BCG pentru
luarea unei decizii în privința alocării resurselor financiare?<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-78970063534383480642014-04-29T23:54:00.001+03:002014-11-12T20:27:36.449+02:00Exit Slips<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">A useful way to end a class is to use
exit slips/cards. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">An
exit card or slip is one that students complete and turn in before leaving
class or when finishing a lesson. </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">At the end of the
lesson or </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">five minutes before the end of class</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">,
t</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">he teacher gives the students a prompt
and ask them to write their answers on a 3x5 card. </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">An
alternative is</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> to state the prompt orally,</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">
to put the question on the board or to project it on a screen and ask students
to use a half-sheet of paper to answer the question you pose. Students have 3-5
minutes to respond. As students leave the class, they put their exit slips in a
designated place. Students can give the cards directly to the teacher as a nice
personal touch at the end of class. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">The teacher reviews the exit slips to determine how the
instruction has to be altered to better meet the needs of all the students.</span><br />
<a name='more'></a><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Exit
slips require students to think critically and help students reflect on what
they have learned and express what or how they are thinking about the new
information. <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgynAh1HrBRFcmup5JZQEFlGpgpxw54azzxDT93gCMg8KEXSZEomdy6dUsVLwm2EGr9-7H6mM8yi1ZnxtPY5MegC8tRJTNdqsqFBmauLDSM3PcFRMnu_w5mI1RXYAqMEBsid3XjaPGfEKaQ/s1600/Exit+slips.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgynAh1HrBRFcmup5JZQEFlGpgpxw54azzxDT93gCMg8KEXSZEomdy6dUsVLwm2EGr9-7H6mM8yi1ZnxtPY5MegC8tRJTNdqsqFBmauLDSM3PcFRMnu_w5mI1RXYAqMEBsid3XjaPGfEKaQ/s1600/Exit+slips.bmp" height="440" width="640" /></a></div>
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<i><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Some examples of prompts that can be used for exit slips:</span></i><i><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><o:p></o:p></span></i></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">- Write
one thing you learned today.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">- Did you
enjoy working in small groups today?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- List the most important thing discussed
today. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- What confuses you about the material we worked
with today?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Write a quick summary about . . . <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Rate your understanding of today’s topic
on a scale from 1-10. What can you do to improve your understanding?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Select a quote from your reading that
you feel is worthy of some discussion and briefly tell why.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- I would like to learn more about . . .<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- The most important thing I learned today
. . <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- The thing that surprised me today . . . <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- I’d like to do more of . . .<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- The best part of class today . . .<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- I had an idea I didn’t get a chance to
share. Here it is! <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- I need help with . . . <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Describe one topic that we covered today
that you would like to learn more about.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- One thing I didn’t understand:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">- Write a quick summary about . . . <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
</div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 2; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Exit slips are great because they take
just a few minutes and provide teacher with an informal measure of how well the
students have understood a topic or a lesson o</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">r make note of
what still needs to be learned.</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 2; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">The teacher can collect the exit slips as a part of an
assessment portfolio for each student.</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 2; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">This also works as an entry card to
tie in learning from a previous lesson or reading.<o:p></o:p></span></div>
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Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-13675346915782318582014-04-28T19:06:00.002+03:002014-11-12T20:26:53.704+02:00Campania publicitară - proiect pentru elevi <div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; mso-add-space: auto; text-align: justify; text-indent: .75in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Colectivul
de elevi este împărțit în echipe de lucru formate din câte 5 elevi. Trei echipe
pregătesc campaniile publicitare iar celelalte echipe vor juca rolul conducerii
companiilor-client.</span><br />
<a name='more'></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiCwbUuimM0q2JmOjAcjZAhWkYrOLApiIoKbL9vS4pfOJKpcx0kIrfli8pdGtI0-fE53ElkowXUMGom4_Pk-7fUAM9SAKZPussYWztBFYD0TwGDOqfOLboqgjadgCZCif51kj7CqAhDaIC/s1600/advertising_globe.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiCwbUuimM0q2JmOjAcjZAhWkYrOLApiIoKbL9vS4pfOJKpcx0kIrfli8pdGtI0-fE53ElkowXUMGom4_Pk-7fUAM9SAKZPussYWztBFYD0TwGDOqfOLboqgjadgCZCif51kj7CqAhDaIC/s1600/advertising_globe.png" height="200" width="198" /></a></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%; text-indent: 0.75in;"><i>Sarcini de lucru pentru elevi:</i></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; mso-add-space: auto; text-align: justify; text-indent: .75in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Lucraţi
la o agenţie de publicitate şi sunteţi solicitaţi să pregătiţi o campanie
publicitară pentru unul dintre următoarele produse</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">/servicii:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Lanţ
de restaurante în locaţii foarte bune. Preparate culinare dietetice servite
într-un mediu curat, mobilat nepretenţios, în care nu se fumează. Preţuri
rezonabile, dar care nu atrag suficient de mulţi consumatori. Piaţa-ţintă</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">:</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> consumatori preocupaţi de
sănătatea lor, de toate vârstele. Scopul</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">: </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">o campanie care să ducă la
creşterea vânzărilor.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Parfum
produs de o casă de modă foarte cunoscută, promovat de o vedetă. Piaţa-ţintă</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">:</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> consumatori cu vârsta între 25-40
de ani, sofisticaţi şi care iubesc luxul. Scopul</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">: lansarea parfumului în ţări vorbitoare de limba
engleză.</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">Autoturism sport, cu un pre</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">ţ</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;"> ridicat, design clasic. Disponibil în varianta coupe
şi soft-top. </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Piaţa-ţintă</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">: conducători de firme, cu venituri ridicate, având stil şi simţul umorului. Scopul: </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">campanie internaţională
în presa scrisă şi TV.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Utilizaţi
întrebările-cheie propuse în caseta de mai jos.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Prezentaţi
propunerea voastră companiei care v-a solicitat. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; mso-add-space: auto; text-align: justify; text-indent: .75in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Echipele
care joacă rolul conducerii companiei-client vor asculta şi vor pune întrebări.
Utilizând Fişa de evaluare se va alege</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">Cel mai bun concept de campanie</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman";">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">Cea mai eficientă</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> prezentare. <o:p></o:p></span></div>
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Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-1141640591248972102014-04-26T19:44:00.000+03:002014-11-12T20:26:19.334+02:00Neuromarketing<div align="center" class="MsoNormal" style="text-align: center;">
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<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
Neuromarketing is a new field of marketing research
that studies consumers' sensorimotor, cognitive<span class="apple-converted-space"> </span>and affective response to
marketing stimuli. Neuromarketing is the study of how people's brains respond
to advertising and other brand-related messages by scientifically monitoring
brainwave activity, eye-tracking and skin response.<o:p></o:p><u1:p></u1:p></div>
<br />
<div style="line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
Researchers use technologies such as functional
magnetic resonance imaging (fMRI) to measure changes in activity in parts
of the brain, electroencephalography (EEG) and Steady state
topography (SST) to measure activity in specific regional spectra of the
brain response, and/or sensors to measure changes in one's physiological state
to learn why consumers make the decisions they do and what part of the brain is
telling them to do it. Neuromarketing research raised interest for both
academic and business side. In fact, certain companies have invested in their
own laboratories, science personnel and / or partnerships with academia. <o:p></o:p></div>
</div>
<div style="background: white; line-height: 150%; margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 6.0pt; text-align: justify;">
Companies such as
Google amongst others have used neuromarketing research services to measure
consumer thoughts on their advertisements or products. <o:p></o:p></div>
<div style="background: white; line-height: 150%; margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 6.0pt; text-align: justify;">
<span style="background-position: initial initial; background-repeat: initial initial;">The bases for Neuromarketing derives from the Greek
Philosopher Plato <span style="color: #252525;">(Chariot Allegory, Phaedrus).
Plato’s chariot-drawn-by-two-horses philosophy was the first to link the human </span>person to a human soul (mind). </span>Plato paints the picture of a
Charioteer driving a <span style="color: black; mso-themecolor: text1; text-decoration: none; text-underline: none;">chariot</span><span style="color: #252525;"> pulled
by two winged horses. The Charioteer represents intellect, reason, or the part
of the soul that must guide the soul to truth; one horse represents rational or
moral impulse or the positive part of passionate nature (e.g., righteous
indignation), while the other represents the soul's irrational passions,
appetites, or concupiscent nature. The Charioteer directs the entire
chariot/soul, trying to stop the horses from going different ways, and to proceed
towards enlightenment.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="background: white; color: #252525; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The
philosophy of Plato has evolved in the concepts of Neuromarketing. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">There are two types of mental
processes in the brain: System 1 and System 2. The former is concerned with
subconscious, automatic reasoning, whereas the latter is concerned with
conscious, intentional more deliberate type of reasoning.</span><span style="background: white; color: #252525; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Just as these two systems can be regarded as ‘complementary
opposites’ to each other, they can have very distinct applications in
marketing.</span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Because system 1 specializes in making fast (subconscious)
judgments, the retail environment with its hundreds of same-category products
requires that the emphasis should be on utilizing the skills of System 1. When
a customer enters a retail store, the abundance of lights, colors, signage and
sounds can distract the customer so far as there are no unique stimuli that
can draw the customer’s full, undivided attention that ultimately results in a
purchase.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">A company’s products, therefore, needs to be sufficiently
unique in terms of design, contrast with competitive brands, readability etc.
so that the impatient customer is ‘allowed’ to use the fast-thinking System 1
when crawling the isles in search of the right product and thereby making a
quick decision.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #252525; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;">The base
of neuromarketing is </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">“</span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;"><a href="http://en.wikipedia.org/wiki/Meme">meme</a></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">”</span><span style="color: #252525; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;">. Meme
is a unit of information stored in the brain. These units are effective at
influencing a person who is making choices and decisions within 2.6 seconds. If
“</span><a href="http://en.wikipedia.org/wiki/Meme" title="Meme"><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">meme</span></a><span style="color: #252525; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;">” is chosen properly we remember the good, joke or song and
would share it. “Memes stay in memory and they are affected by marketers”.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<i><span style="color: #252525; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;">Examples
of memes</span></i><span style="color: #252525; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;">: Aromas of fresh bread, sweets,
grandmother's pie; characters in fairy tales; melodies that cannot be forced
out of one's mind. Thus neuromarketers examine people (brain scan, revealing
subconscious motives) and manipulate them.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Best-known technology of neuromarketing was developed in the
late 1990s by Harvard professor </span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">Gerald Zaltman.</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> It was patented under the name of </span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;"><a href="http://en.wikipedia.org/wiki/Zaltman_metaphor_elicitation_technique">Zaltman Metaphor Elicitation Technique</a></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> (ZMET).
The essence of ZMET reduces to exploring the human unconscious with specially </span><span style="color: #252525; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;">selected sets of images that cause a positive emotional
response and activate hidden images, metaphors stimulating the purchase. Graphical
collages are constructed on the base of detected images, which lays in the
basis for commercials. Marketing Technology ZMET quickly gained popularity
among hundreds of major companies-customers including </span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">Coca-Cola</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">, </span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">General Motors</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">, </span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">Nestle</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">, </span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">Procter & Gamble</span><span style="color: #252525; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;">.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">In a study of </span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">Read Montague</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">, a
neuroscientist at Baylor College of Medicine, published in 2004, magnetic
resonance imaging (</span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">MRI</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">) was used to
study what he called "the Pepsi Paradox". 67 people had their brains
scanned while being given the "</span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">Pepsi Challenge</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">",
a </span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">blind taste test</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> of </span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">Coca-Cola</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> and </span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">Pepsi</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">. The study was inspired by a series
of TV commercials from the 70's and 80's where people were asked to take
"the Pepsi Challenge". In the commercials' blind taste test, Pepsi
was usually the winner. In Dr. Montague's study, subjects were fairly evenly
divided between Pepsi and Coke; however, when the subjects knew what they were
drinking, 75% said they preferred Coke. Montague saw activity in the prefrontal
cortex, indicating higher thought processes, and concluded that the subjects
were associating the drink with positive images and branding messages from Coke
commercials.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">The results demonstrated that Pepsi should have half the
market share, but in reality consumers are buying Coke for reasons related less
to their taste preferences and more to their experience with the Coke brand.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">In
another study, at Daimler-Chrysler, researchers found that the
"reward" centers of men's brains were activated by sports cars, in a
similar manner to the way the same areas of the brain respond to alcohol and
drugs.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">The
results of neuromarketing research can be surprising. In <i>Buyology</i>,
Martin Lindstrom documents a three-year study. Among his findings:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 18.75pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Warning labels on cigarette
packages stimulate activity in a brain area associated with craving - despite
the fact that subjects said that they thought the warnings were effective.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 18.75pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Images of dominant brands,
such as the </span><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">iPod</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">,</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> stimulated the same part of the brain activated by
religious symbols.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 18.75pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">An image of a Mini Cooper
activated the part of the brain that responds to faces.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="color: #252525; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;">Some
consumer advocate organizations have criticized neuromarketing’s potentially
invasive technology. They claim that neuromarketing is “having an effect on
individuals that individuals are not informed about". </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Some anti-marketing activists warn that neuromarketing
could ultimately be used to manipulate consumers by playing on their fears or
unethically stimulating positive responses. Practitioners argue that such
precise manipulation is neither possible nor desirable. According to
BrightHouse, an Atlanta-based consultancy firm, neuromarketing only seeks to
understand "how and why customers develop relationships with products,
brands, and the company itself".</span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 6.0pt; text-align: justify;">
<span style="color: #252525; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;">Advocates nonetheless
argue that society benefits from neuromarketing innovations. German neurobiologist
Kai-Markus Müller promotes a neuromarketing variant, "neuropricing,"
that uses data from brain scans to help companies identify the highest prices
consumers will pay. Müller says "everyone wins with this method",
because brain-tested prices enable firms to increase profits, thus increasing
prospects for survival during economic recession. <o:p></o:p></span></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-74169318719465309672014-04-22T00:51:00.000+03:002014-11-12T20:24:21.163+02:00Classroom Activities for Multiple Intelligences<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Different students learn differently, which is why teachers
need classroom activities for multiple intelligences. Teachers have to engage
students in activities that teach to each of the </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><span style="color: black; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; mso-themecolor: text1; text-decoration: none; text-underline: none;">eight different types of
intelligences</span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> in
order to help all students succeed.</span><br />
<a name='more'></a><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<b style="line-height: 150%;"><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Eight Multiple Intelligences</span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVLeXk_8rhfd14fnIMuCX-jvpGWTv8vdxHLfoNDGpCd528UdYXiAWyF-D6r3Iu6dhTT65rOILy_ZVLMjxJI8OqDurcMhakomoNwgsC7TCYGQk9EbuwLUhHgUgolf9jQ5VomzpdsPfm1qvL/s1600/2222.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVLeXk_8rhfd14fnIMuCX-jvpGWTv8vdxHLfoNDGpCd528UdYXiAWyF-D6r3Iu6dhTT65rOILy_ZVLMjxJI8OqDurcMhakomoNwgsC7TCYGQk9EbuwLUhHgUgolf9jQ5VomzpdsPfm1qvL/s1600/2222.jpg" height="396" width="400" /></a></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">The theory of multiple
intelligences posits that people have differing levels of eight different types
of intelligence. According to the theory of multiple intelligences developed by
</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">Howard Gardner of Harvard "we
are all able to know the world through language, logical-mathematical analysis,
spatial representation, musical thinking, the use of the body to solve problems
or to make things, an understanding of other individuals, and an understanding
of ourselves. Where individuals differ is in the strength of these
intelligences - the so-called profile of intelligences - and in the ways in
which such intelligences are invoked and combined to carry out different tasks,
solve diverse problems, and progress in various domains".<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">The
eight multiple intelligences include the following: verbal/linguistic, math/logical,
spatial, musical, body/motion/kinesthetic, interpersonal, intrapersonal, naturalistic.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;">Teachers can learn
which type of intelligence a student has by </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><span style="color: windowtext; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no; text-decoration: none; text-underline: none;"><a href="http://surfaquarium.com/MI/inventory.htm">testing</a></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;"> them, and then design classroom activities for multiple intelligences. Breaking
students into smaller groups according to their intelligence strengths, teachers
can help assure that each student is participating in activities that will help
him/her learn.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;">For Marketing
lessons teachers can use following activities:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">1. Verbal/Linguistic
Activities<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Students with high verbal/linguistic
intelligence are often well-spoken, and they write well. They have highly
developed auditory skills and often think in words. They like reading, playing
word games, making up poetry or stories. They can be taught by encouraging them
to say and see words, read books together. Tools include computers, games,
multimedia, books, tape recorders, and lecture.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">The
following classroom activities favor this type of intelligence:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Create a blog<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Have a debate/class
discusion<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Play vocabulary games<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Create advertising
materials: flyers, catalogues, brochures, magazine ads, digital brochures, slogans<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Compare good and bad
commercials.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">2. Math/Logical Activities<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; vertical-align: baseline;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Students
who have math/logical intelligence are logical thinkers who enjoy solving
puzzles. They think conceptually, abstractly and rhey are able to see and
explore patterns and relationships. They like to experiment and to ask cosmic
questions. They have a</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">bility
to use reason, logic and numbers. Always curious about the world around them,
with an appreciation for data, these learners ask lots of questions and like to
do experiments.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">They can be taught through logic games and investigations.
They need to learn and form concepts before they can deal with details.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> Classroom activities that work well with this
type of intelligence include the following:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Make a Business Plan <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Host an event<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 13px; line-height: 20px;">· </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;"><a href="http://www.truesmarts.com/activity/bull-or-bear-market">Play Bull and Bear Market </a></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 13px; line-height: 20px;">· </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Compare name
brand and generic clothes</span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 13px; line-height: 20px;">· </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Create their own home business and make their own income</span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Do financial planning for
an imaginary business.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">3. Spatial Activities<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; vertical-align: baseline;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Students
with high spatial intelligence often think in pictures. They do well with art
activities and spatial puzzles. </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">They
think in terms of physical space, they are very aware of their environments. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">These learners tend to think in
pictures and need to create vivid mental images to retain information. They
enjoy looking at maps, charts, pictures, videos, and movies. </span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">They like to draw, do
jigsaw puzzles, read maps, daydream. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; vertical-align: baseline;">
<span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">They can be taught
through drawings, verbal and p</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">hysical
imagery. Tools include models, graphics, charts, photographs, drawings, 3-D
modeling, video, videoconferencing, television, multimedia, texts with
pictures/charts/graphs. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Classroom
activities to highlight spatial intelligence include the following:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Create and publish
websites<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Create a logo<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Make posters <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Use visual organizers:
Venn Diagrams, flow charts, matrices (e.g. BCG matrice)<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">SWOT analysis.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">4. Musical Activities<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; vertical-align: baseline;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Students
with high musical intelligence learn well through rhythm. They often enjoy
musical activities. </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;">They love music, but they are also sensitive to sounds in their
environments. They may study better with music in the background. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">These musically inclined learners
think in sounds, rhythms and patterns. They immediately respond to music,
either appreciating or criticizing what they hear. Many of these learners are
extremely sensitive to environmental sounds.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt;">They can be taught by turning lessons into lyrics, speaking rhythmically,
tapping out time. Tools include musical instruments, music, radio, stereo,
CD-ROM, multimedia.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Classroom
activities for musical intelligence include the following:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Create a videoclip<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Put a slogan to music<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Design a theme song for a
business<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Create songs or raps about
marketing concepts.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">5. Kinesthetic Activities<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; vertical-align: baseline;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Kinesthetic
learners love motion. They are often very physical children and sometimes
gifted athletes. </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">Keen sense
of body awareness. They like movement, making things, touching. They communicate
well through body language.</span><span lang="EN-US" style="color: #333333; font-family: "Georgia","serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RO; mso-no-proof: no;"> </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">They have
Ability to control body movements and handle objects skilfully. These learners
express themselves through movement. They have a good sense of balance and
eye-hand coordination (e.g. ball play, balancing beams). Through interacting
with the space around them, they are able to remember and process information.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">They can be
taught through physical activity, hands-on learning, acting out, role playing.
Tools include equipment and real objects.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Activities
for kinesthetic learners include the following:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Dramatic re-enactments events<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Do creative Power Point<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Use charades to act out
parts of speech<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; mso-list: l1 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Make a movie.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">6. Interpersonal
Activities<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; vertical-align: baseline;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Interpersonal
learners are those students who work well cooperatively and thrive on building
friendships and relationships. </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">These
students learn through interaction. They have many friends, empathy for others,
street smarts. </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">These
learners try to see things from other people’s point of view in order to
understand how they think and feel. They often have an uncanny ability to sense
feelings, intentions and motivations. They are great organizers, although they
sometimes resort to manipulation. Generally they try to maintain peace in group
settings and encourage cooperation. They use both verbal and non-verbal
language to open communication channels with others.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">They can be
taught through group activities, seminars, dialogues. Tools include the
telephone, audio conferencing, time and attention from the instructor, video
conferencing, writing, computer conferencing, e-mail.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Activities
to teach interpersonal learners include the following:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l2 level1 lfo3; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Work in small groups on a
project<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l2 level1 lfo3; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 13px; line-height: 20px;">· </span><span style="background-position: initial initial; background-repeat: initial initial; font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;">Create an invention or innovation and the tools needed to
market and sell their creation</span> </div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Mentoring or teaching
concepts to another student<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 13px; line-height: 20px;">·</span><span style="font-size: 7pt;"> </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;"><a href="http://www.truesmarts.com/activity/creating-a-sales-pitch">Create a Sales Pitch </a></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Conduct interviews in
marketing research<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<span style="font-family: Symbol; font-size: 13px; line-height: 20px;">·</span><span style="font-size: 7pt;"> </span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;"><a href="http://www.truesmarts.com/activity/host-an-event">Create e-mail campaigns</a></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Team building exercises.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">7. Intrapersonal
Activities<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; vertical-align: baseline;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Intrapersonal
learners are those who are very aware of their own motivations. They often have
a high level of self-awareness and emotional intelligence. </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">These learners tend to shy away from others. They're
in tune with their inner feelings; they have wisdom, intuition and motivation,
as well as a strong will, confidence and opinions. They have the a</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">bility to self-reflect and be aware of
one’s inner state of being. These learners try to understand their inner
feelings, dreams, relationships with others, and strengths and weaknesses.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">They can be taught through independent study and
introspection. Tools include books, </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-ansi-language: EN-US;">creative materials, diaries, privacy and time. They are the most
independent of the learners.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Intrapersonal
classroom activities include the following:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Keep a journal<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Host an event<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Work independently<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Do personal marketing plan
project.</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"> </span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 3; text-align: justify;">
<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">8. Naturalist Activities<o:p></o:p></span></b></div>
<div style="background: white; line-height: 150%; margin-bottom: .0001pt; margin: 0in; text-align: justify; vertical-align: baseline;">
Naturalists
are nature lovers who often have an excellent understanding of, or interest in
earth sciences. In
respect to how this intelligence manifests in the urbanized world, Gardner
comments on ‘…the extent to which our
consumer society is built on naturalist intelligence’:<o:p></o:p></div>
<div style="background-color: white; background-position: initial initial; background-repeat: initial initial; line-height: 150%; margin: 0in 0in 0.0001pt; vertical-align: baseline;">
The ability to distinguish one sneaker
or sweater from another, to discriminate among brands of automobiles,
airplanes, bicycles, scooters, and the like, draw on pattern-detecting
capacities that in earlier eras were used to distinguish varieties of lizards,
bushes, or rocks from one another. <o:p></o:p></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Activities
for naturalist learners may include the following:<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Categorize species of
goods<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Discriminate
among brands of goods</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l1 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; line-height: 150%;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">Mount a campaign to
advertise raw materials.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 150%;">These are just a few of
the many activities teachers can do in classroom to accommodate the different
learning styles associated with multiple intelligences.</span><span style="font-family: Arial, sans-serif; font-size: 10.5pt; line-height: 150%;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 30.0pt; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-align: justify; text-indent: -.25in;">
</div>
<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0Locaţie necunoscută.40.979898069620155 18.28125-34.825526930379844 -146.953125 90 -176.484375tag:blogger.com,1999:blog-3784424758393101816.post-89533299622715655022014-03-25T17:37:00.004+02:002014-11-12T20:23:19.396+02:00Analyzing marketing messages<div class="MsoBodyText">
<span lang="EN-US">Each individual is exposed to hundreds of
commercial messages on each day. This
enormous amount of marketing messages requires marketers to create messages
that are clever, focused, and specific in their communication objectives. The intent of this exercise is to allow
students to choose a commercial message and critically analyze each of its
components. This exercise provides students with an opportunity to apply the
theoretical concepts of communication theory in a real world setting. In the
mean time, students are able to realise the difficulty of the creating an
effective message.</span></div>
<div class="MsoBodyText">
<span style="text-indent: 0.3in;">This assignment
can be handed out post coverage of the Promotion Mix section of the course. Students
are asked to select a marketing message of their choice for critical
evaluation.</span><span style="text-indent: 0.3in;"> </span><span style="text-indent: 0.3in;">This message may be drawn
from TV, radio, from the Internet or any other media source.</span><span style="text-indent: 0.3in;"> </span><br />
<a name='more'></a><br />
<span style="text-indent: 0.3in;">The following assignment outline is furnished:</span></div>
<div class="MsoBodyTextIndent">
<br /></div>
<div class="MsoBodyTextIndent" style="margin-left: 41.1pt; mso-list: l1 level1 lfo1; tab-stops: list 41.1pt 91.5pt; text-indent: -19.5pt;">
<!--[if !supportLists]--><span lang="EN-US">1.<span style="font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US">Briefly describe the commercial
of your choice. The intent of this
section is to give the reader a basic understanding of the various components
of the commercial. This explanation must
communicate the gist of the commercial and be vivid in communicating the
essential features to enable a critical analysis even if the reader has not viewed
the message previously (10 points).<o:p></o:p></span></div>
<div class="MsoBodyTextIndent" style="margin-left: 41.1pt; mso-list: l1 level1 lfo1; tab-stops: list 41.1pt 91.5pt; text-indent: -19.5pt;">
<!--[if !supportLists]--><span lang="EN-US">2.<span style="font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US">Identify the target
market. Who is the marketer attempting
to reach? This involves developing a
detailed description of the intended target market. Identify the demographic and psychographic
components while you evaluate the target market in terms of its homogeneity
within, heterogeneity between, substantiality, and operationalizability (10
points).<o:p></o:p></span></div>
<div class="MsoBodyTextIndent" style="margin-left: 41.1pt; mso-list: l1 level1 lfo1; tab-stops: list 41.1pt 91.5pt; text-indent: -19.5pt;">
<!--[if !supportLists]--><span lang="EN-US">3.<span style="font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US">Product strategy. Every product should have something which makes
it unique. Customers buy benefits and not
features. Identify the benefits the marketer is providing for its target
market. Also identify the values being offered to the intended target
market: functional value, social value,
emotional value, or experiential value (20 points).<o:p></o:p></span></div>
<div class="MsoBodyTextIndent" style="margin-left: 41.1pt; mso-list: l1 level1 lfo1; tab-stops: list 41.1pt 91.5pt; text-indent: -19.5pt;">
<!--[if !supportLists]--><span lang="EN-US">4.<span style="font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US">Critique the message in terms
of each element of the communication process, i.e., encoding, the message,
the channel, the decoding, and the provision of a system for feedback. This section represents the heart of your
paper and I would reckon that you will expend the greatest amount of effort on
this section (30 points).<o:p></o:p></span></div>
<div class="MsoBodyTextIndent" style="margin-left: 41.1pt; text-indent: 0in;">
<span lang="EN-US">Evaluate the signs, symbols, verbal cues, and non-verbal cues used
to communicate the message. Are these
cues optimal in terms of targeting the identified market segment? What
mechanisms has the marketer adopted to break through the clutter? <o:p></o:p></span></div>
<div class="MsoBodyTextIndent" style="margin-left: .55in; mso-list: l0 level1 lfo2; tab-stops: list .55in; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US">5.<span style="font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US">Message strategy. On this section you are required to identify
the marketers’ objective for the identified ad.
Does this ad provide information?
Serve as a reminder? Attempt to
add new attributes? Build image? Remember that a message may actually possess
more than one objective. What is the
marketer's intended route to persuasion, the central or the peripheral route?
(10 points).<o:p></o:p></span></div>
<span lang="EN-US">6.<span style="font-size: 7pt;">
</span></span><span lang="EN-US">The last evaluative section
actually examines the chosen message channel, i.e., was this advert on
television, radio, or print. Was this channel selection optimal for the
intended market? (10 points).</span>Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-25158302724400985522014-03-25T17:17:00.002+02:002014-11-12T20:21:49.719+02:00Analiza mesajului promoțional<div class="MsoNormal" style="text-align: justify;">
<div style="line-height: 150%; margin: 0in 0in 0.0001pt;">
Se estimează că fiecare persoană este expusă zilnic la sute
de mesaje comerciale. Această învălmășeală de mesaje necesită specialiști care
să creeze mesaje<span class="apple-converted-space"> </span>“inteligente”,
concentrate și specifice. Obiectivul acestui exercițiu este să permită fiecărui
elev să aleagă un mesaj comercial și să analizeze critic fiecare element
component al acestuia. Exercițiul oferă elevilor oportunitatea de a aplica
conceptele teoretice ale comunicării în situații reale și îi face conștienți de
dificultatea creării unor mesaje eficiente.<br />
<a name='more'></a><o:p></o:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt;">
<b>Descrierea exercițiului</b><o:p></o:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt;">
Exercițiul poate fi utilizat la tema<span class="apple-converted-space"> </span><b>“Politica de promovare (mixul
promoțional)”</b>. Elevii sunt solicitați să aleagă un mesaj de marketing în vederea
evaluării sale critice. Mesajul poate fi difuzat la TV, radio, pe Internet sau
prin intermediul altei surse media.<o:p></o:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt; text-indent: 0.3in;">
<i>Sarcini de lucru pentru elevi:</i><o:p></o:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt; text-indent: -0.25in;">
1. <span class="apple-converted-space"> </span>Descrie pe scurt mesajul comercial
ales. Intenția este de a oferi cititorului o înțelegere de bază a diferitelor
componente ale mesajului comercial. Această descriere trebuie să comunice
esența mesajului și să transmită caracteristicile acestuia pentru a permite o
analiză critică, chiar dacă cititorul nu a văzut anterior mesajul (10 puncte).<o:p></o:p><u1:p></u1:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt; text-indent: -0.25in;">
2. <span class="apple-converted-space"> </span>Identifică publicul-țintă. Aceasta
presupune descrierea detaliată a grupului-țintă în termini demografici și
evaluarea omogenității grupului în interiorul său (10 puncte).<o:p></o:p><u1:p></u1:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt; text-indent: -0.25in;">
3. <span class="apple-converted-space"> </span>Strategia de produs:<span class="apple-converted-space"> </span>Fiecare produs trebuie să aibă ceva
unic, care să-l diferențieze de altele asemănătoare. Consumatorii cumpără
beneficii nu caracteristici. Identifică beneficiile pe care produsul le oferă
consumatorilor/utilizatorilor săi.<o:p></o:p><u1:p></u1:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt;">
Exemplu - Caracteristica: dimensiunile toasterului 12”x 6”
x 7”.<o:p></o:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt;">
- Beneficiu: toasterul este
mic<span class="apple-converted-space"> </span>și încape cu ușurință în
spații înghesuite.<o:p></o:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt; text-indent: -9.6pt;">
Identifică, de
asemenea, valoarea oferită de produs publicului-țintă:<span class="apple-converted-space"> </span>valoarea funcțională, socială,
emoțională sau experimentală (20 puncte). <o:p></o:p><u1:p></u1:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt; text-indent: -0.25in;">
4. <span class="apple-converted-space"> </span>Analizează critic elementele
componente ale comunicării: mesajul, canalul de comunicare, codificarea și
decodificarea informației, feedback-ul. Această secțiune este partea cea mai
importantă și este de așteptat să depui cel mai mare efort pentru rezolvarea ei
(30 puncte).<o:p></o:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt;">
Puncte de avut în vedere: Evaluează semne, simboluri,
coduri verbale și non-verbale folosite pentru a comunica mesajul. Sunt aceste
semne optime pentru a ajunge la publicul-țintă<span class="apple-converted-space"> </span>identificat?<o:p></o:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt;">
Ce mecanisme a adoptat marketerul pentru a străbate prin
multitudinea de mesaje comerciale pentru a ajunge la publicul-țintă?<o:p></o:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt; text-indent: -0.25in;">
5. <span class="apple-converted-space"> </span>Strategia de comunicare: Identifică
obiectivul marketerului pentru mesajul ales. Furnizează informații?
Mesajul este utilizat pentru a readuce în atenția publicului un
produs/serviciu? Construiește o imagine? Încearcă să adauge atribute noi? Nu
uita că un mesaj poate avea unul sau mai multe obiective. Cum încearcă
marketerul să convingă, direct sau printr-o rută periferică? (10 puncte).<o:p></o:p></div>
<div style="line-height: 150%; margin: 0in 0in 0.0001pt; text-indent: -0.25in;">
6. <span class="apple-converted-space"> </span>Evaluează canalul de comunicare
utilizat (TV, radio, tipărituri, etc.). Este canalul optim pentru
publicul-țintă identificat? (10 puncte).<o:p></o:p></div>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<br />
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
</div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-73554691094515102292014-03-09T21:28:00.000+02:002014-03-09T21:28:45.770+02:0010 Simple Ways To Check For Understanding<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: #222222;"><b>Tasks for students:</b></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<b><span style="color: #222222;">1. Dos & Don’ts</span></b><span style="color: #222222;"><o:p></o:p></span></div>
<span style="background-color: white; color: #222222; line-height: 16.5pt; text-align: justify;">List 3 Dos and 3 Don’ts when
using, applying, relating to the content (e.g., 3 Dos and Don’ts for writing a
business letter).</span><br />
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<b><span style="color: #222222;">2. Yes/No Chart</span></b><span style="color: #222222;"><o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #222222;">List what you do and don’t
understand about a given topic - what you do on the left, what you don’t on the
right (overly-vague responses don’t count).<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<b><span style="color: #222222;">3. New Clothes</span></b><span style="color: #222222;"><o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
</div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #222222;">Take a given topic and describe
how it can be used in some way other than how you’ve been taught.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in;">
<b><span style="color: #222222;">4. Three Most Common Misunderstandings</span></b><span style="color: #222222;"><o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
</div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #222222;">List what you think might be the
three most common misunderstandings of a given topic based on an audience of
your peers.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<b><span style="color: #222222;">5. Explain What Matters</span></b><span style="color: #222222;"><o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
</div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #222222;">Explain the most important part
of a given topic to a self-selected audience (must clarify) in fewer sentences.</span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<strong style="line-height: 16.5pt;"><span style="color: #222222;">6. Big Picture</span></strong></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #222222;">Diagram the context – where does
it fit in and how does it function in its natural “bigger picture.” This is
good for abstract or right-brain thinkers</span><span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 10.5pt;">.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<b><span style="color: #222222;">7. Venn Diagram</span></b><span style="color: #222222;"><o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
</div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #222222;">Compare a given topic to a
tangent topic.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<b><span style="color: #222222;">8. Self-Directed Response</span></b><span style="color: #222222;"><o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #222222;">Prove to me you understand in
diagram, written, or related form in a way that a stranger would understand.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<strong><span style="color: #222222;">9. Draw It</span></strong><span style="color: #222222;"><o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
</div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #222222;">Draw what you<span class="apple-converted-space"> </span><em><span style="font-style: normal; mso-bidi-font-style: italic;">do</span></em><span class="apple-converted-space"><i> </i></span>understand.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<b><span style="color: #222222;">10. Three Questions</span></b><span style="color: #222222;"><o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #222222;">Ask three questions about the
topic, then rank them in terms of their importance/value.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
</div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<br /></div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
</div>
<div style="background: white; line-height: 16.5pt; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<br /></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-11932062816535817442014-03-05T19:07:00.000+02:002014-11-12T20:21:20.464+02:00Joc de comunicareI-am întrebat pe elevii mei cum ar face ei lecțiile mai interesante dacă ar fi profesori și am avut surpriza să constat că, deși se află aproape de vârsta majoratului iar unii dintre ei chiar au împlinit 18 ani, mulți au spus că ar dori mai multe jocuri. Așa că, pentru lecțiile de Comunicare sau de Negociere mă gândesc să le propun un joc.<br />
<a name='more'></a> <br />
<div class="MsoNormal">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;"><i>Cum se joacă</i></span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;"><i>:</i><b><o:p></o:p></b></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Se
formează echipe de maximum 6 persoane, 5 juc</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">ă</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">tori și un observator care notează toate răspunsurile apreciate
ca fiind corecte.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Jucătorii
își amplasează pionii pe caseta “Ce spui atunci c</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">â</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">nd?”. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Juc</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">ă</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">torii aruncă cu zarul, iar primul jucător care aruncă
șase începe jocul.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Fiecare
jucător aruncă cu zarul și deplasează pionul un număr corespunzător de casete
apoi răspunde la întrebare.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Dacă
ceilalți jucători nu sunt de acord cu răspunsul, se întoarce la caseta de unde
a plecat.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Câștigă
jocul cel care ajunge primul la “Sosire”.</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Times New Roman, serif;"> </span></span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;">La sfârșitul jocului, observatorii prezintă clasei răspunsurile
colegilor de echipă, după care urmează discuții asupra acestora. </span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;"> Pot fi utilizate diverse variante de table de joc, cum ar fi aceasta:</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVH60bFStN_lmQCcktjThAhXoXFjA7eOHLn7Xt_JRJ0RLjP-Q-1NvqRqUhCP3CRh4TUZqs75T9au-w3M8bjTXybdOwL0nJBmufWZqFbfW9mENUZZqwu2IZwEeT0XfBDKCr_dRL36hH3kWs/s1600/New+Picture.bmp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVH60bFStN_lmQCcktjThAhXoXFjA7eOHLn7Xt_JRJ0RLjP-Q-1NvqRqUhCP3CRh4TUZqs75T9au-w3M8bjTXybdOwL0nJBmufWZqFbfW9mENUZZqwu2IZwEeT0XfBDKCr_dRL36hH3kWs/s1600/New+Picture.bmp" height="420" width="640" /></a></div>
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Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-76162880977809995202014-03-03T22:58:00.001+02:002014-11-12T20:21:07.134+02:00"The Price is Right"<div class="MsoBodyTextIndent" style="page-break-after: avoid; text-indent: 0in;">
<span lang="EN-US">I think a way to make lessons more attractive is to make them fun.
We can use games because they are challenging and motivating to the students. For
example, for the topics referring to pricing, you can play “The Price is
Right.” Group the students into teams, than show them several pictures of
different products </span>(or even small
products or empty packages)<span lang="EN-US"> and the teams are asked to
estimate the retail price. For much fun, edible items (cookies, small fruits)
can be used. You can give awards to the members of the team who are closer to
the price of the items.</span><br />
<a name='more'></a><span lang="EN-US"> <o:p></o:p></span></div>
<div class="MsoBodyTextIndent" style="page-break-after: avoid; text-indent: 0in;">
<i><span lang="EN-US">Variation: </span></i><span lang="EN-US"><o:p></o:p></span></div>
<div class="MsoBodyTextIndent" style="page-break-after: avoid; text-indent: 0in;">
<span lang="EN-US">You can bring some fairly
inexpensive items to class. For example:
a notebook, a CD, a paperback book, a greeting card, a pen, a notebook, etc. Then
randomly select a panel of students as contestants. Show students an item and
ask them to name the retail price of the item displayed. The student that is
closer to the retail price paid for the item wins that item. That contestant is replaced by another student
from the class and the game continues until all of the items have been
won. After the game you can discuss</span><span lang="EN-US"> pricing concepts, levels of pricing, markups/markdowns, price policy.
<o:p></o:p></span></div>
<br />
<div class="MsoBodyTextIndent" style="page-break-after: avoid; text-indent: 0in;">
<br /></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-92185830963162570772014-03-03T22:11:00.000+02:002014-11-12T20:20:54.518+02:00"Prețul corect"<div class="MsoNormal" style="text-align: justify; text-indent: 35.4pt;">
Pentru ca învățarea să fie eficientă, cred că este
bine ca uneori ea să fie și amuzantă. Jocurile sunt distractive, provocatoare
și motivante pentru oricine. La începutul discuțiilor privind politica de preț,
elevii sunt grupați în echipe și provocați să joace <span lang="EN-US">“Prețul
corect”. Li se arată câteva imagini cu diferite produse (sau chiar produse
reale sau ambalaje aduse de profesor sau de elevi) cu diferite produse și echipele
sunt solicitate să estimeze prețul cu amănuntul.</span><span lang="EN-US"> </span>Membrii
echipei care se apropie cel mai mult de prețul real pot primi o mică recompensă.
Apoi poate începe discuția despre
conceptele legate de politica de preț a unei firme.<br />
<a name='more'></a> <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify; text-indent: 35.4pt;">
<i><br /></i>
<i>Variantă<span lang="EN-US">:<o:p></o:p></span></i></div>
<br />
<div class="MsoNormal" style="text-align: justify; text-indent: 35.4pt;">
Este un exercițiu care poate fi utilizat pentru a
ilustra conceptul de preț de referință. Elevii îl pot găsi agreabil și
stimulativ. Profesorul aduce în clasă câteva articole, relativ ieftine, cum ar
fi un CD, un caiet de notițe, o felicitare, o carte broșată sau un creion. Apoi,
este selectată, la întâmplare, o echipă de concurenți. Fiecare concurent va
încerca să ghicească prețul corect al produsului indicat de profesor.
Concurentul care se apropie cel mai mult de prețul plătit pentru articolul
respectiv, câștigă acel produs. Câștigătorul este înlocuit de un alt coleg din
clasă. Concursul continuă până când sunt câștigate toate produsele. După joc,
se trece la discutarea aspectelor referitoare la politica de preț. <o:p></o:p></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-51563642631597038702014-03-02T22:16:00.000+02:002014-11-12T20:20:31.551+02:00Marketingul și schimbarea comportamentală - proiect<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">A. Prezentare generală a
proiectului:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Elevii
vor elabora un proiect de schimbare comportamental</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: RO; mso-fareast-font-family: "Times New Roman";">ă. Esența acestui proiect constă în
asumarea de către elevi a unei anumite schimbări de comportament și încurajarea
lor să se concentreze pe introspecția personală, ca un mijloc de a se cunoaște
mai bine, fapt care îi va ajuta inclusiv în viitoarea carieră profesională. </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: RO; mso-fareast-font-family: "Times New Roman";">Elevii vor
alege un aspect din viața lor pe care ar dori să-l îmbunătățească și, timp de 8
săptămâni vor nota într-un jurnal progresul lor referitor la acesta. La final,
vor scrie un raport (eseu) privind felul în care îi pot ajuta pe alții să-și
modifice comportamentul.</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Scopul
acestui eseu este evidențierea felului în care poate fi elaborat un plan de
marketing social pentru a genera schimbarea de comportament aleasă de către
fiecare elev. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Se
comunică elevilor data și modalitatea de prezentare a proiectului.</span><br />
<a name='more'></a><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt;">
<b><span lang="EN-US"><br /></span></b>
<b><span lang="EN-US">B. Recomandări pentru elevi:</span></b><br />
<b><span lang="EN-US"><br /></span></b>
<b><span lang="EN-US">Formatul jurnalului:<o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 12.0pt; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">-<span style="font-size: 7pt;">
</span></span></b><!--[endif]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">Vei avea </span></b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">î</span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">n total
înregistrări pentru 8 săptămâni, câte o pagină pentru fiecare săptămână.<o:p></o:p></span></b></div>
<div class="MsoListParagraph" style="margin-left: 0.75in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-size: 12.0pt; font-weight: normal; mso-fareast-font-family: "Times New Roman";">-<span style="font-size: 7pt;">
</span></span></b><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Elevii
vor stabili obiective săptămânale pentru a putea urmări progresele înregistrate.
<b><span style="font-weight: normal;"><o:p></o:p></span></b></span></div>
<div class="MsoNormal" style="margin: 0in 0in 0.0001pt 0.75in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><b><span style="font-size: 12.0pt; font-weight: normal; mso-bidi-font-style: italic; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">-<span style="font-size: 7pt;">
</span></span></b><!--[endif]--><span style="font-family: "Times","serif"; font-size: 12.0pt; mso-bidi-font-style: italic; mso-bidi-font-weight: bold;">Modificarea
comportamentală trebuie să fie punctuală, măsurabilă și obișnuită. <b><o:p></o:p></b></span></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">-<span style="font-size: 7pt;">
</span></span></b><!--[endif]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">Înregistrările trebuie să
fie oneste. Este important să înțelegi că nu trebuie să tratezi neîndeplinirea
unui obiectiv ca pe un eșec, ci mai degrabă ca pe o modalitate de a înțelege
mai bine de ce acționezi într-un anumit fel și că schimbările sunt uneori
foarte greu de făcut. <o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">-<span style="font-size: 7pt;">
</span></span></b><!--[endif]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">Este esențial să te
gândești bine la sentimentele, preocupările tale, la ce/cine te-a stimulat sau
împiedicat să-ți atingi obiectivele<o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">-<span style="font-size: 7pt;">
</span></span></b><!--[endif]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">Poți utiliza unul dintre
modelele recomandate sau poți să le personalizezi. Este șansa ta de a schimba
un anume comportament și este, de asemenea o șansă să vezi cum pot fi aplicate
conceptele marketingului într-un nou domeniu<o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">-<span style="font-size: 7pt;">
</span></span></b><!--[endif]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">Înainte de a începe, te
rog să studiezi cu atenție lista subiectelor sugerate.<o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<br /></div>
<div style="margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<b><span lang="EN-US">Lista subiectelor sugerate:<o:p></o:p></span></b></div>
<div style="margin-bottom: 12.0pt; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">-<span style="font-size: 7pt;">
</span></span></b><!--[endif]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">Este necesar s</span></b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">ă</span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;"> fie stabilite obiective
săptămânale concrete și măsurabile (ex. “să alerg de 3 ori câte 2 km”). Aceste
obiective pot deveni mai ambițioase dacă ai reușite sau pot fi reduse, dacă ai
dificultăți să le realizezi (totuși, aș recomanda să încerci să faci ceva de
cel puțin trei ori pe săptămână, deci nu da înapoi prea mult).</span><span lang="EN-US"><o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">-<span style="font-size: 7pt;">
</span></span></b><!--[endif]--><b><span lang="EN-US">Adopt</span></b><b>ă o conduită individuală sănătoasă</b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">
(observă că toate exemplele sunt concrete și măsurabile)</span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">:</span><span lang="EN-US"><o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US">1.<span style="font-size: 7pt; font-weight: normal;">
</span></span></b><!--[endif]--><b><span lang="EN-US">Fii în formă: </span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">ex. fă exerci</span></b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">ț</span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">ii cardio de 3
ori pe săptămână cel puțin 30 de minute; antreneaz</span></b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">ă</span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">-te pentru semimaraton,
urmând un program de pregătire, etc.</span><span lang="EN-US"><o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US">2.<span style="font-size: 7pt; font-weight: normal;">
</span></span></b><!--[endif]--><b><span lang="EN-US">Mănâncă
sănătos: </span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">ex. cre</span></b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">ș</span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">te cantitatea
de fructe sau legume la 5 porții pe zi, crește cantitatea de fibre din surse
natural la 25 grame pe zi, bea 8 pahare de apă pe zi, etc.</span><span lang="EN-US"><o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US">3.<span style="font-size: 7pt; font-weight: normal;">
</span></span></b><!--[endif]--><b><span lang="EN-US">Fii mai calm: </span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">ex. meditează
15 minute/zi, </span></b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">fă yoga de 3 ori pe săptămână cel
puțin 30 de minute, dormi cel puțin 8 ore</span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">/noapte, etc.</span><span lang="EN-US"><o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l2 level1 lfo2; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US">4.<span style="font-size: 7pt; font-weight: normal;">
</span></span></b><!--[endif]--><b><span lang="EN-US">Învață ceva
nou:</span></b><b><span lang="EN-US"> </span></b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">cântă
la un instrument cel puțin 30 de minute pe zi, urmează un curs o dată pe
săptămână și exersează acasă de 2 ori pe săptămână</span><span lang="EN-US"><o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">-<span style="font-size: 7pt;">
</span></span></b><!--[endif]--><b><span lang="EN-US">Redu obiceiurile
nesănătoase </span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">(acestea trebuie să fie comportamente pe care le
aveți în mod regulat):</span><span lang="EN-US"><o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US">1.<span style="font-size: 7pt; font-weight: normal;">
</span></span></b><!--[endif]--><b><span lang="EN-US">Opriți sau
reduceți gradual dependențele nesănătoase: </span></b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">țigări,
dulciuri, snacks, dulciuri, etc.</span><span lang="EN-US"><o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US">2.<span style="font-size: 7pt; font-weight: normal;">
</span></span></b><!--[endif]--><b><span lang="EN-US">Scoate din
dieta ta alimentele care conțin: </span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">gr</span></b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">ă</span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">simi saturate,
prăjeli, calorii în exces, zahăr rafinat, grăsimi hidrogenate, etc. </span><span lang="EN-US"><o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo3; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US">3.<span style="font-size: 7pt; font-weight: normal;">
</span></span></b><!--[endif]--><b><span lang="EN-US">Oprește sau
redu obiceiurile periculoase sau neplăcute: </span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">să vorbești la
telefon în timp ce conduci, să înjuri, etc.</span><span lang="EN-US"><o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">-<span style="font-size: 7pt;">
</span></span></b><!--[endif]--><b><span lang="EN-US">Adoptă o
conduită favorabilă comunității:<o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-list: l3 level1 lfo4; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US">1.<span style="font-size: 7pt; font-weight: normal;">
</span></span></b><!--[endif]--><b>Angajază-te într-o acțiune care vizează o problemă socială </b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">de
care ești atașat profund</span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">: </span></b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">ex.
scăderea încălzirii globale (înlocuiește săptămânal 3 deplasări cu mașina cu
mersul pe jos, cu bicicleta)</span></b><b><span lang="EN-US" style="font-weight: normal; mso-bidi-font-weight: bold;">; </span></b><b><span style="font-weight: normal; mso-ansi-language: RO; mso-bidi-font-weight: bold;">redu
deșeurile solide cu 50%, prin cumpărarea de produse vrac sau reciclare.</span><span lang="EN-US"><o:p></o:p></span></b></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .75in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<br /></div>
<div style="margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<b><span lang="EN-US">Elaborarea raportului:<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: 12.0pt; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">-<span style="font-size: 7pt; line-height: normal;">
</span></span></b><!--[endif]--><b><span lang="EN-US" style="font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Pe baza reflecțiilor consemnate
în jurnal vei elabora un plan de marketing social</span></b><span lang="EN-US"> </span><b><span lang="EN-US" style="font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"> care trebuie să acopere
înțelegerea pieței-țintă (TU!) și stabilirea unor strategii de produs, de preț,
distribuție și promovare, care va fi cel mai eficient în a provoca schimbarea
de comportament dorită.<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 12.0pt; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">-<span style="font-size: 7pt; line-height: normal;">
</span></span></b><!--[endif]--><b><span lang="EN-US" style="font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Jurnalul va fi o sursă importantă
de informații pentru această sarcină de lucru, dar în nici un caz nu va fi
singura. De exemplu, poți discuta cu alte persoane care încearcă să modifice acest
comportament. Citește studii de caz, lucrări științifice, articole publicate pe
bloguri sau alte site-uri care au ca tem</span></b><b><span style="font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-ansi-language: RO; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">ă </span></b><b><span lang="EN-US" style="font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">comportamentul
țintă.<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 12.0pt; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><b><span lang="EN-US" style="font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">-<span style="font-size: 7pt; line-height: normal;">
</span></span></b><!--[endif]--><b><span lang="EN-US" style="font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">Valoarea eseului va fi data de
abilitatea ta de a înțelege și a aplica conceptele studiate la schimbarea ta de
comportament.<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: 12.0pt; margin-left: .75in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><b><span lang="EN-US" style="font-size: 12.0pt; font-weight: normal; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">NU te uita înapoi la cele 8 săptămâni ca să le așezi
într-un plan de marketing social. În schimb, tratează experiența acumulată în
acest interval ca pe o cercetare de marketing și apoi creează un plan nou. De
exemplu, dacă ai avut ca țintă menținerea glicemiei între anumiți parametri
pentru <i>controlul</i> diabetului, trebuie
să propui un plan, bazat pe ceea ce ai învățat, care să ajute un coleg care are
aceleași probleme să-și controleze glicemia, în lupta sa cu diabetul. </span></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0.0001pt;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman";">Codul de onoare</span></b><b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman";">:<o:p></o:p></span></b></div>
<br />
<div class="MsoListParagraph" style="margin: 12pt 0in 0.0001pt 0.75in; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Acesta
este un proiect individual </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: RO; mso-fareast-font-family: "Times New Roman";">și</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> trebuie tratat ca atare. Totuși,
recomand să discuți despre experiența voastră cu alte persoane angajate în
schimbarea stilului lor de viață. Este un mod foarte bun de a învăța de la
alții. Poți discuta cu persoane din sau din afara clasei pentru a vedea dacă
aceste discuții te ajută.<o:p></o:p></span></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-56996672928836467452014-03-01T10:36:00.000+02:002014-11-12T20:20:10.075+02:00The classroom pledge<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span>
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</div>
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span>
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span>
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">In order to develop a stronger classroom community I asked the
students to think about some rules they have to respect and write them on a sheet of paper. I posted the
proposals on the classroom Facebook group (we had a kind of brainstorming on
the FB). I asked the students to give a “Like” to three rules they consider
appropiate. </span><br />
<a name='more'></a><br />
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">The most 6 liked rules are the following:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">1.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Be
reponsible<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">2.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Be
relaxed<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">3.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Always
tell the truth<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">4.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Don’t
be selfish<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">5.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Be
polite<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">6.<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Don’t
bully others.<o:p></o:p></span></div>
<br />
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">One student made a poster with the rules and each
student signed on it. I posted this pledge in a place everybody can see it. We’ll
see the consequence in the following weeks. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi10tgCXhq3jUCBWB5vuMzZWshyphenhypheny-HsHjqNWjP0Tg31joBEbuKuGp-18eiqI0QVqvIV2nUTiWM-lIhH1KmUl4wD9vRNoftAsMofHlJOEW9oeq_EIrd6tnXgMGahHmep0X5sKAibTmPivHNu/s1600/Regulile+clasei+noastre.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi10tgCXhq3jUCBWB5vuMzZWshyphenhypheny-HsHjqNWjP0Tg31joBEbuKuGp-18eiqI0QVqvIV2nUTiWM-lIhH1KmUl4wD9vRNoftAsMofHlJOEW9oeq_EIrd6tnXgMGahHmep0X5sKAibTmPivHNu/s1600/Regulile+clasei+noastre.jpg" height="200" width="150" /></a></div>
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0Arad, România46.1666667 21.31666670000004246.0787047 21.15530520000004 46.2546287 21.478028200000043tag:blogger.com,1999:blog-3784424758393101816.post-55583531779955783242014-02-25T22:11:00.001+02:002014-11-12T20:18:24.359+02:00"Vânătoarea de comori" pe Internet<div class="MsoBodyText" style="page-break-after: avoid;">
<span lang="EN-US">“</span>Vânătoarea<span lang="EN-US"> de comori” const</span>ă în <span lang="EN-US">provocarea elevilor
să caute diferite informații sau răspunsuri la întrebări. Poate fi un mijloc educațional
antrenant și motivant care furnizează elevilor atât informații cât și mijloace
de căutare a acestora, într-un context de rezolvare de probleme.</span></div>
<div class="MsoBodyText" style="page-break-after: avoid;">
<span lang="EN-US"><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 18.399999618530273px; text-align: justify;">Internetul este o sursă importantă de informații</span> foarte diversificate, mai mult sau mai puțin valoroase.<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%; text-align: justify;">Utilizarea Internetului
pentru căutarea de informații dă elevilor posibilitatea nu doar să găsească o
anumită informație, dar și să exerseze căutarea și evaluarea informațiilor. </span></span><br />
<a name='more'></a><o:p></o:p></div>
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<span lang="EN-US"></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Obiectivele pedagogice
ale “vânătorii de comori” pot fi</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">:</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> utilizarea</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> Internetului și a motoarelor de căutare pentru accesarea unor informații,
selectarea și evaluarea informațiilor, diseminarea informațiilor prin web, îmbunătățirea
abilității de utilizare a poștei electronice.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Elevii pot lucra
individual sau în echipe.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Este o metodă care
poate fi utilizată la începutul cursului, pentru introducerea unor concepte,
urmând ca pe parcurs să fie adăugate alte întrebări. Sau poate fi utilizată ulterior pentru
integrarea conceptelor și pentru a arăta elevilor cât de complex este aspectul
practic al marketingului comparativ cu aspectele teoretice pe care le-au
parcurs.<o:p></o:p></span></div>
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</div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Poate fi impusă o limită
de timp (una sau două săptămâni) sau vânătoarea poate continua o perioadă mai lungă de timp, de exemplu pe parcursul semestrului. Alternativ, "vânătoarea" poate fi organizată sub forma unui concurs (cine găsește
primul răspunsul corect). <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">Pentru exersarea
abilităților de utilizare a motoarelor de căutare sau de alegere a cuvintelor-cheie
pot fi utile întrebările cu caracter general. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">Totuși, este mai bine
să fie utilizate întrebări specifice și detaliate, pentru a evita risipa de
timp și pentru a obține rezultate fiabile. În plus, constrângerile legate de timp
pot face căutarea mai ușor de gestionat de către elevi.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">Informațiile care
urmează a fi identificate pot fi sub forma unor răspunsuri la o serie de
întrebări, a unor reprezentări grafice sau chiar a unor fișiere sonore.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; line-height: 115%; mso-ansi-language: RO; mso-bidi-font-size: 10.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">În funcție de scopul pentru care este utilizată </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">“</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; line-height: 115%; mso-ansi-language: RO; mso-bidi-font-size: 10.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">vânătoarea</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">”
sau dacă și cum este evaluată, se pot da elevilor una sau mai multe sugestii.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Subiectele </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">“</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">vânătorii</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">” pot fi furnizate elevilor prin mijloace tradiționale
(fișe de lucru pe coli de hârtie), pot fi trimise prin email sau pot fi postate
pe site-ul cursului, dacă acesta există.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Răspunsurile trebuie să
includă nu doar răspunsul propriu-zis, ci și adresele de Internet de unde au
fost obținute și chiar date privind ziua și ora, deoarece web site-urile se
modifică frecvent. De asemenea, profesorul poate solicita elevilor să precizeze
cuvintele-cheie folosite pentru căutarea fiecărui subiect și toate site-urile
vizitate (</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">“webliografie”</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">).<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">
</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Tocmai pentru că
site-urile se modifică frecvent, este bine ca, înaintea </span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">“</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">vânătorii</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">” sau chiar în timpul acesteia, dacă aceasta are o
durată mai mare, profesorul să verifice sursele referitoare la subiectele
propuse. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">Dacă răspunsurile vor fi trimise pe suport de hârtie sau
pe CD, este recomandat să fie atașată o copie a paginii web care conține
informația. Răspunsurile pot fi trimise prin email, caz în care informațiile
pot fi copiate pur și simplu, împreună cu link-urile către site-urile respective.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">
</span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">Răspunsurile pot fi date și prin intermediul site-ului
clasei. Dacă se utilizează un site interactiv, profesorul poate posta întrebările
urmând ca elevii să trimtă răspunsurile lor direct pe site. Dacă site-ul are
și un forum, acesta poate fi utilizat de către elevi pentru a împărtăși
strategii de căutare sau, în cazul unui concurs, pentru a afla dacă răspunsul a
fost identificat.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;">
<b><i><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">Evaluare:</span></i></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;"> Rezultatele căutării pot fi, dar nu este neapărat necesar, să fie evaluate. Răspunsurile pot fi evaluate referitor la acuratețe,
încadrarea în timp sau respectarea tuturor cerințelor (ex. precizarea URL). Ele
pot fi notate dar pot fi utilizate </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">și</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;"> <span lang="EN-US">doar ca un mod agreabil de învățare. De
asemenea, poate fi evaluat și modul de trimitere a răspunsurilor (dac</span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">ă</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;"> este o opțiune
a elevilor).<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">Dacă “</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">vânătoarea</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">” este un concurs, pot fi avute în vedere diverse criterii de evaluare: (1) primele răspunsuri corecte la fiecare întrebare, (2) cele
mai multe răspunsuri corecte sau (3) cea mai rapid</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">ă</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;"> trimitere a
tuturor răspunsurilor corecte. Alt criteriu de evaluare ar putea avea </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">î</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">n vedere cele
mai puține URL-uri, ca o măsură a eficienței căutării.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; layout-grid-mode: line; mso-ansi-language: EN-US; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: no;">La final, o discuție interesantă poate rezulta din
compararea răspunsurilor elevilor din clasă (mai ales la întrebările generale),
ca un mijloc de a evidenția posibilitatea de a întâlni informații discordante și,
eventual, nesigure pe web.<o:p></o:p></span><br />
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Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-23275544653812599332014-02-20T17:46:00.000+02:002014-11-12T20:17:25.178+02:00Tehnica "Gândiți - Lucraţi în perechi - Comunicați" <div align="center" class="MsoNormal" style="text-align: center;">
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Această activitate poate fi desfășurată la modulele "Comunicare profesională" și "Negocierea în afaceri". </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Propuneți elevilor să citească următoarele note
privind protocolul de afaceri în Statele Unite ale Americii şi să discute, în perechi, despre
felul în care sunt privite aceste aspecte în România.</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 18.399999618530273px;"> </span><br />
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 18.399999618530273px;">La sfârșitul activității, 2-3 perechi sunt invitate să împărtășească clasei rezultatele dezbaterii lor.</span><br />
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<b><u><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 18.399999618530273px;">Protocolul de negociere </span></u></b><b><u><span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 18.399999618530273px;">în SUA<o:p></o:p></span></u></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Punctualitatea<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">● </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Trebuie să soseşti la întâlnirile de afaceri la timp. Nu se admit decât </span><br />
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">întârzieri de maximum 15 minute determinate de aglomeraţia în trafic.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Salutul şi schimbul de amabilităţi<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">● </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Strânge mâna partenerului în timpul introducerii.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">● </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Schimbul de amabilităţi nu trebuie să dureze prea mult. Americanilor le </span><br />
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">place să treacă la afaceri cât mai repede.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">● </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Este nepoliticos să întrebi o femeie despre starea ei civilă </span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;">(c</span><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">ăsătorită</span><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;">, etc.).<o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: 'Times New Roman', serif; font-size: 12pt;">Cărţile de vizită<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">● </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Nu trebuie să faceţi schimb de cărţi de vizită decât dacă va exista un motiv </span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">să fiţi în contact mai târziu.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Fumatul<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">● </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Fumatul este interzis în multe spaţii publice, inclusiv în birouri, </span><br />
<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">restaurante, taxiuri.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Cadourile<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">● </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Nu trebuie<b> </b>oferite cadouri decât după ce negocierea a fost încheiată.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">● </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Nu se oferă cadouri scumpe, acestea putând deveni stânjenitoare.<o:p></o:p></span></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Găzduire la domiciliu<o:p></o:p></span></b></div>
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">● </span></b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Scrie o notă de mulţumire gazdei. Nu este necesar să fie oferite cadouri, </span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">dar flori şi o sticlă de vin sunt recomandate.<o:p></o:p></span></div>
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Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-77440121263194268422014-02-14T17:42:00.001+02:002014-11-12T20:16:46.154+02:00Găleata și căușul<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4AXUt0qT5xyMAp2B5mCrdNAs6Or5L043yJx0gjfPyLGUy8AnaNsVBan1jhN9RoHU9Xv7JHygOJc47w5PVjKqk10phULyL94Jj-rIfKk-Njf9D2qK3-W9NfJ8L2WG_PZBdrZ7zUWKPjjOB/s1600/SP340-A-img1.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4AXUt0qT5xyMAp2B5mCrdNAs6Or5L043yJx0gjfPyLGUy8AnaNsVBan1jhN9RoHU9Xv7JHygOJc47w5PVjKqk10phULyL94Jj-rIfKk-Njf9D2qK3-W9NfJ8L2WG_PZBdrZ7zUWKPjjOB/s1600/SP340-A-img1.JPG" height="168" width="200" /></a></td></tr>
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Să ne
imaginăm că fiecare dintre noi avem o găleată invizibilă. Permanent,
ea este umplută sau golită, în funcție de ceea ce ne spun sau ne fac ceilalți. <o:p></o:p>Când
găleata noastră este plină, ne simțim foarte bine. Când
găleata este goală, ne simțim groaznic.</div>
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În
același timp, fiecare avem un căuș invizibil. Când îl folosim să umplem
găleata cuiva, făcând sau spunându-i ceva care să-l bucure, ne umplem totodată
și găleata noastră. Însă, atunci când folosim căușul pentru a goli găleata altor
persoane, spunând sau făcând ceva care să-l supere, extragem și din conținutul
găleții proprii.</div>
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O găleată
plină ne oferă o perspectivă pozitivă și ne dă energie. O găleată
goală, dimpotrivă, ne oferă o perspectivă negativă, ne seacă de energie și ne subminează
voința. De aceea, de fiecare dată când cineva extrage din găleata noastră,
parcă ne rănește.<br />
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De aceea,
avem în fiecare moment posibilitatea să alegem<span lang="EN-US">: </span>putem
să umplem găleata altora (și, în același timp, propria găleata) sau putem să
golim din ea.<span style="color: red;"><o:p></o:p></span></div>
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Se pare că această teorie se bucură de popularitate în școlile din SUA. Sunt folosite mai multe variante. Voi încerca să aplic una dintre ele la clasa mea. </div>
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Voi folosi o găleată din plastic transparent și voi ruga toate persoanele din școală care au, în orice fel, legături cu colectivul clasei, să umple găleata cu câte un bilet în care să se refere la elevii clasei noastre (indiferent dacă referirea este la o persoană sau la întregul colectiv). Bineînțeles că sunt încurajați să contribuie la umplerea găleții și membrii colectivului de elevi. Astfel, picătură cu picătură, bilet cu bilet, găleata noastră se va umple treptat. Să vedem cât timp ne va lua să o umplem. Cred că ar trebui să ne concentrăm pe lucrurile bune, astfel încât să dezvoltăm atitudini pozitive. Desigur, dacă va fi nevoie, vom folosi și "căușul", sub forma unor bilete de culoare roșie (să fie vizibile în găleată). Sper ca acestea să fie cât mai puține.</div>
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Elevii au reacționat foarte bine la ideea acestui experiment. Sper că aceeași reacție o vor avea și colegii profesori, când îi voi ruga să lase câte un bilet în găleata clasei noastre, atunci când simt nevoia să o facă. </div>
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Așa arată găleata noastră azi:</div>
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Săptămânal, vom face evaluarea gradului de umplere a găleții. </div>
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<span style="color: red;"><o:p></o:p></span></div>
Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0tag:blogger.com,1999:blog-3784424758393101816.post-74883524082979883042014-02-13T17:04:00.000+02:002014-11-12T12:20:30.747+02:00Costumul de bal mascat - exercițiu de "spargere a gheții"<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Exercițiul poate fi utilizat pentru a face prezentarea
personală mai interesantă sau ca o activitate rapidă și ușoară de “</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">spargere
a gheții</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">”. Nu necesită
materiale sau pregătire anterioară.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Clasa de elevi se împarte în grupuri mici (4-5
persoane) pentru a permite prezentarea r</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">ăspunsurilor</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"> în cadrul grupului.</span><br />
<a name='more'></a><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><i><br /></i></span>
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><i>Instrucțiuni pentru grup:</i><o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Ești
invitat la un bal mascat la care trebuie s</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">ă</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"> porți un costum care să te reprezinte.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Ce
costum ai purta și de ce?<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Timp de gândire</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">: dou</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">ă</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"> minute</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">.</span><br />
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;"><br /></span>
<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%; text-indent: -0.25in;">După
ce toți membrii grupului au răspuns la întrebare, revizuirea răspunsurilor
permite membrilor grupului să dea explicații suplimentare privind alegerea pe
care au făcut-o.</span></div>
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><i><br /></i></span>
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><i>Variantă:</i><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Exercițiul poate fi adaptat pentru grupuri ale căror
membri se cunosc bine:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Fiecare
persoan</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">ă
va scrie răspunsul pe o bucată de hârtie, apoi toate biletele vor fi așezate în
mijlocul mesei.</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Fiecare persoană ia un bilețel de pe
masă și citește cu voce tare răspunsul.</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><o:p></o:p></span></div>
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<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">-<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Membrii grupului vor încerca să
identifice persoana care a scris fiecare răspuns.</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><o:p></o:p></span></div>
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Dorina Danilahttp://www.blogger.com/profile/02273575890892147067noreply@blogger.com0