duminică, 15 iunie 2014

Evaluating a Questionnaire Design

Listed below is a draft questionnaire for a survey that a skin care company plans to conduct. Students are asked to test the questionnaire with some of your fellow students and try to identify any problems and then suggest ways to improve the questionnaire.

QUESTIONNAIRE
Thank you for participating in this market research for our skin care company.
1.      List all skin care companies that you know about?
2.      Do you use skin care products often?
3.      Do you agree our company should improve product quality?
4.      Do you think that skin care products are too expensive?
5.      Why do you think that our company is the best skin care company?
6.      Do you recall seeing any ads for our company last month?
7.       In a typical day, about how many times do you wash your hands?
8.      What is your favorite skin care product?
9.      In a typical week, about how much do you spend on beauty products?
10.  On a scale of one to ten, how satisfied are you with our product variety?